McDonald’s® Canada wants you to start fresh with FREE COFFEE

Two-week nationwide Free Coffee Event designed to make believers out of those
who still resist the temptation by encouraging trial of Premium Roast coffee

Toronto, ON (April 20, 2009) – Beginning April 20th for a two-week period, McDonald’s Canada will be offering Canadians the type of stimulus that goes down easy in any type of economy: free coffee.  Consumers visiting McDonald’s locations across Canada between April 20th and May 3rd will get a small coffee free of charge – no purchase necessary – whenever breakfast is served.

“We know that Canadians are serious about their coffee, and so are we,” said John Betts, President of McDonald’s Restaurants of Canada Limited.  “To prove it, we’re inviting Canadians – including those who have yet to try our Premium Roast coffee – to experience for themselves what we believe to be the perfect cup of coffee, on us.”

McDonald’s Premium Roast coffee is made with 100 per cent Arabica beans, hand-picked and fire-roasted for a full-bodied flavour and served in McDonald’s new cup that makes it even easier for customers to enjoy because the cup stays cooler to the touch as compared to the previous design.

“Breakfast continues to be a growth driver for McDonald’s Canada, and our coffee sales have been a significant contributor to our business momentum since we introduced our Premium Roast blend in 2003,” added Betts.  “Following a comprehensive and nationwide focus on employee training, equipment standardization and the introduction of our new ‘on-the-go’ cup and lid, we’re confident that even more Canadians will discover the truly great taste of McDonald’s coffee with their breakfast.”

Recent figures already indicate that this past February alone, McDonald’s Canada sold approximately 1.3 million more cups of coffee than during the same period last year. 

Further bolstering its hot beverage offerings, McDonald’s Canada has also introduced the great taste of its Premium Roast coffee in brewed decaf, as well as a line of Premium Teas in four flavours: Earl Grey, Orange Pekoe, Peppermint and Green Tea.

The two-week free coffee offer is not valid with any Extra Value Meal or value picks® offer.

Try McDonald’s Coffee and Win 500 Free Coffees
For one lucky Canadian, the perk of getting free coffee at McDonald’s will extend beyond the upcoming two-week window. At stake is the chance to win 500 “Be My Guest” cards valid for one free medium-sized coffee. Talk about filling your cup.

Here’s how it works:

Step 1: Try McDonald’s Premium Roast Coffee – on us.

Step 2: Enjoy.

Step 3: Feel guilty for loving McDonald’s coffee more than your usual “other” coffee.

Step 4: Take a mock “mug shot” of yourself.

Step 5: Submit your “mug shot” at www.mcdonaldsmugshots.ca

Step 6: Be selected as a finalist, and the finalist who receives the most votes during the voting period wins.

For full competition details and to vote for the winner, see the Official Rules at www.mcdonaldsmugshots.ca.  

About McDonald's® Canada
McDonald’s® is the leading foodservice company in the world. McDonald’s Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast. Approximately 70 per cent of McDonald’s Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald’s Canada, visit the company’s web site at www.mcdonalds.ca.

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