 
McDonald's Animal Welfare Guiding Principles 1. Safety: First and foremost, McDonald's will provide its customers with safe food products. Food safety is McDonald's number one priority. Food safety at McDonald's Canada is central to company operations and supply chain management. To this end, food safety is integrated into all facets of our business from raw material production to our customer service operations. 2. Quality: McDonald's believes treating animals with care and respect is an integral part of an overall quality systems program that makes good business sense. Quality is a cornerstone at McDonald's. Quality defines our process "From Farm to Customer", with animal welfare a critical component of our quality strategy. 3. Animal Treatment: At McDonald's Canada, we support that animals should be free from cruelty, abuse and neglect while embracing the proper treatment of animals and addressing animal welfare issues. McDonald's believes in the ethical treatment of animals, and that animals should be raised, transported and slaughtered in an environment free from cruelty, abuse and neglect. 4. Partnership: McDonald's works continuously with our suppliers to audit animal welfare practices, ensuring ongoing compliance and continuous improvement. Outside experts have helped McDonald's develop systems to measure the effectiveness of our animal welfare practices. To that end, McDonald's is committed to implementing an auditing system with our suppliers that ensures animal welfare compliance and sharing "Best Practices" for continuous improvement. We also encourage all our suppliers to conduct self-audits with independent third party bodies on an ongoing basis. 5. Leadership: McDonald's leads our industry, working with our suppliers and industry experts to advance animal welfare practices and technology. We will continually educate ourselves and our suppliers relative to animal welfare issues, ensuring that our programs are based on the best science available. This will include working with industry experts and scientists to develop training programs and material that will be used to ensure continuous improvements in the area of animal welfare. 6. Performance Measurement: McDonald's sets annual performance objectives to measure our improvement and will ensure our purchasing strategy is aligned with our commitment to animal welfare issues. We will continue to dedicate resources to monitor and coordinate activities associated with improving animal welfare, and will incorporate animal welfare objectives into our annual business strategy. McDonald's recognizes our responsibility as a major purchaser of animal products and the need to establish animal welfare standards and measurements ensuring alignment with our purchasing strategy. 7. Communication: McDonald's will communicate our process, programs, plans and progress surrounding animal welfare. McDonald's is committed to sharing our progress with our customers and shareholders, while sharing best practices with our competitors. |
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