McDonald’s in Sports
McDonald's has always stayed close to its customers and to what is important to them. Our sports involvement is no exception. McDonald's focuses on sports reflective of our own values: universality, accessibility and team spirit.

McDonald's has been involved in all levels of sports, from the International Olympic Games to local community soccer clubs, and from professional hockey to local pick-up leagues.

McDonald's is a strong believer of sports, encouraging our children to incorporate physical activity and sports into their everyday lives.

Over the years, McDonald's Canada has supported a wide range of amateur athletes, and is still involved with legends like Wayne Gretzky, Silken Laumann and Cassie Campbell, and Canadian champions Alexandre Despatie and Karen Furneaux.

Olympics

McDonald's first became involved with the Olympics in 1968 by airlifting hamburgers to athletes competing in Grenoble, France.

McDonald's became an Official Sponsor of the Olympic Games for the first time during the 1976 Olympic Games in Montreal. From 1988 to 1994, McDonald's was the sponsor in several countries around the world of National Olympic Committees.

In 1996, McDonald's extended its long-standing commitment to the Olympic Movement by joining the Top Olympic Program (TOP) and becoming a Worldwide Sponsor. This was the first time in the history of the Games that a branded restaurant operated in the Olympic Village.

Since that time, McDonald's has provided food service for athletes around the world at the Summer and Winter Games. In fact, we send our own crew members from around the world to each Olympic Games to work in our McDonald's restaurant in the Olympic Village serving athletes.

Hockey

McDonald's is also strongly involved with Canada's number one sport. A long-time partner of the NHL and the NHLPA, proud sponsor of the CHA and most NHL teams in the country, and also involved in several junior and minor hockey leagues across the country, McDonald's brings hockey to Canadians through a series of programs, including our popular hockey trading cards.

Soccer

McDonald's is also a strong supporter of soccer, as the fastest-growing sport in North America. On the international front, McDonald's is a sponsor of the FIFA World Cup. On a Canadian level, McDonald's proudly supports local minor soccer teams in all regions of the country.

 




July 30, 2010 Français