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By combining fundamentally sound operational practices with innovative marketing strategies, Ray Kroc laid the foundation
for McDonald's global success.
Today, McDonald's values transcend borders and cultures. Each and every day, 47 million consumers worldwide visit McDonald's because they know and
love the Golden Arches, Ronald McDonald and Big Mac sandwiches. From one restaurant in 1955, to more than 31,000 locations in 119
countries, McDonald's has become not only the leading global foodservice company, but also one of the strongest and most recognized
brand names in the world.
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